Visual Brand Audit

16%

Logo
Do you have a logo?
- Yes
- No
- Not Sure
If not, answer no for each of the following questions.
Does your logo's design represent your organization well?
- Yes
- No
- Not Sure
Does your organization use the logo consistently?
- Yes
- No
- Not Sure
Do you have both a color and black and white version of your logo?
- Yes
- No
- Not Sure
Is your logo available in a vectored file format (such as AI, EPS, etc).
- Yes
- No
- Not Sure

Print
Does your organization have printed marketing material?
- Yes
- No
- Not Sure
If not, answer no for each of the following questions.
Do your printed marketing materials represent your organization well?
- Yes
- No
- Not Sure
Is your printed marketing material up-to-date?
- Yes
- No
- Not Sure
Does your printed marketing material use a consistent font and color pallette?
- Yes
- No
- Not Sure

Website
Does your organization have a website?
- Yes
- No
- Not Sure
If not, answer no for each of the following questions.
Does your website represent your organization well?
- Yes
- No
- Not Sure
Is the content of your website easy to update?
- Yes
- No
- Not Sure
Are pages on your website easy to share on social media?
- Yes
- No
- Not Sure
Is your website optimized for mobile devices?
- Yes
- No
- Not Sure
Do you regularly review web analytics to understand how visitors are using your website?
- Yes
- No
- Not Sure

Photography
Does your organization have a stock of professional photos for marketing material?
- Yes
- No
- Not Sure
If not, answer no for each of the following questions.
Does your photo stock represent your organization well?
- Yes
- No
- Not Sure
Are the photos in your stock up-to-date?
- Yes
- No
- Not Sure
Are your photos high-resolution?
- Yes
- No
- Not Sure
Does your stock include photos of people and your community, not just vehicles and buildings?
- Yes
- No
- Not Sure

Social Media
Does your organization have social media accounts?
- Yes
- No
- Not Sure
If not, answer no for each of the following questions.
Does your social media presence represent your organization well?
- Yes
- No
- Not Sure
Is the key profile information on your social media account(s) complete?
- Yes
- No
- Not Sure
Key profile information includes cover pictures, profile pictures, website, contact information, etc.
Does your organization regularly post relevant information to your social media account(s)?
- Yes
- No
- Not Sure
Do you have a written social media policy?
- Yes
- No
- Not Sure

Logo